New quiz's racism-o-meter goes up to eleven, and so does the case against anyone getting rich off your anger
VoteRace pairs dry British humour with hard facts, and asks every voter one question: who is making money out of me being furious?
A new, free and gently daft UK quiz launches today with a serious aim: to explain, kindly and with jokes, why some common views about race are racist, and to point people at the real winners of the culture war: the grifters selling grievance for cash.
VoteRace asks ten questions about race, immigration and equality. After every answer, it delivers a quip and a real fact, from the Stephen Lawrence inquiry and the Windrush scandal to the Equality Act 2010 and why “race” is not a biological hierarchy. At the end, players get a reading on a racism-o-meter that goes up to eleven, because ten felt too tidy. They also see which UK parties' published policies sit closest to their views.
The aim is persuasion, not point-scoring. The quiz separates prejudice (attitudes about people) from policy (which reasonable people argue about). Wanting lower net migration, for example, is a policy view and does not count towards the racism score. Being uncomfortable with neighbours of a different ethnicity does. The quiz explains the difference, and gives a simple test for when one becomes the other: would your answer change if every arrival were white and spoke like a Home Counties dentist?
The target is the grifters. Every player, whatever their score, gets a “Follow the money” card. It points out that for some online personalities and “movements”, anger is the product, paid for through subscriptions, merchandise, “memberships”, crowdfunding and advertising on rage-bait content. It asks three questions: Who gets paid when I'm furious? What happens to me if it goes wrong? Would they still be rich if everyone calmed down?
Who it is for: anyone in the UK who suspects they might hold a prejudiced view without having thought about it, anyone who wants a laugh at the grifters' expense, and anyone who has a relative they'd like to quietly forward it to.
What it is not: a polling organisation, a scientific instrument, or an accusation. It does not name or target any individual or organisation, and it does not judge any party's motives. It describes what parties say they would do.
Notes to editors
- How it works. Ten questions: seven on attitudes (these feed the racism-o-meter) and three on policy (these feed party matching only). A reveal card follows every answer. Results come in five bands, from “Not a prejudiced bone in your body” to “Off the scale. It's racism.”
- Party matching. Parties are placed on a single scale from their broadly published positions on race, immigration and equality. This is an editorial judgement and is explicitly not a full voting guide. Parties covered: Green Party, Liberal Democrats, SNP/Plaid Cymru, Labour, Conservatives, Reform UK and Restore Britain.
- Privacy. The quiz runs entirely in the browser. Nothing is stored, tracked or sent anywhere.
- Support. The top band signposts Samaritans (116 123) and ACT Early (police-run, confidential support line 0800 011 3764) for anyone worried about someone being drawn into extremism.
- Facts used include the Macpherson report (1999) into the murder of Stephen Lawrence (1993); the Windrush scandal (2018); the Equality Act 2010's definition of race (colour, nationality, ethnic or national origins); the 1951 Refugee Convention; and CV-name audit studies.
- Tone: dry British understatement. No catchphrases, no in-jokes, and no wish to cause offence to anyone but grifters.
- Shareable by design. Every fact has its own link that opens on that fact, plus a one-tap share panel and an image card sized for Instagram, X and WhatsApp.
ENDS
About VoteRace
VoteRace is a free, satirical, educational quiz. It is silly in tone and serious in purpose. It is not endorsed by any political party, pub or Nigel.